SS Equipment Recognized with 2025 Dealer Excellence Award from SurePoint Ag Systems
PASCO, WA – January 2026 – SS Equipment is proud to announce that we have been named a recipient of the 2025 Dealer Excellence Award from SurePoint Ag Systems, a leading provider of fertilizer application systems, spray tender systems, and planter technology solutions.
SurePoint’s 2025 Dealer Excellence Awards recognize a select group of dealerships that delivered exceptional performance during the 2025 sales year, with a focus on providing accurate, reliable, and innovative solutions in application systems, planter upgrades, and support services for growers.
SS Equipment was honored as one of this year’s winners, with special recognition for our Pasco and Othello, Washington locations.
Commitment to Guidance & Precision Application
“This award is a direct reflection of the work our team has put into becoming a regional leader in guidance and precision application,” said Josh Ray, General Manager of SS Equipment. “From sales to installation to in-field support, our people have embraced the technology and stayed focused on doing what’s right for our growers.”
Over the past several years, SS Equipment has invested heavily in:
- SurePoint application systems for liquid, dry, and NH₃ (anhydrous ammonia) as well as fertigation and chemigation with remote monitoring.
- Planter and seeding technology upgrades that improve placement accuracy and stand establishment.
- Training and support for both staff and customers, ensuring that technology is set up correctly and supported through the season.
“These systems are only as good as the team behind them,” added Ray. “Our precision and application specialists, parts teams, and service technicians have all stepped up to make sure SurePoint systems are installed, calibrated, and supported so growers can trust them when it matters.”
Recognized Partnership with SurePoint Ag Systems
In announcing the 2025 Dealer Excellence Award winners, SurePoint highlighted the dedication of its dealer network and its impact on grower success—emphasizing dealers’ ability to deliver meaningful solutions, meet grower needs, and build long-term relationships.
Throughout 2025, SurePoint’s recognized dealers helped producers across North America improve efficiency, accuracy, and productivity in the field. Each award recipient will receive special SurePoint signage and will be featured on SurePoint’s digital channels.
Serving Growers Across Washington & Oregon
SS Equipment operates six locations across Washington and Oregon, supporting row-crop, specialty crop, and forage producers with:
- New Holland tractors and hay tools
- SurePoint application systems and technology
- Planter, seeder, and application upgrades
- Integrated service, setup, and in-season support
“Our goal is simple,” said Ray. “We want to help growers in our region run more precise, more efficient, and more reliable operations. Partnering with SurePoint Ag Systems has been a big part of that, and we’re honored to be recognized for the work our team is doing.”
About SurePoint Ag Systems
Founded in 2007, SurePoint Ag Systems has grown into a leader in agricultural technology, providing producers around the world with fertilizer application systems, spray tender systems, irrigation injection solutions, and planter attachments through a strong dealer network. www.surepointag.com
About SS Equipment
SS Equipment is a locally owned New Holland dealership serving growers across Washington and Oregon. With multiple locations throughout the region, the company provides new and used equipment, parts, service, and precision technology solutions, including Raven precision agriculture products and SurePoint application systems. As a homegrown business, SS Equipment is committed to long-term relationships with local producers, helping customers farm more efficiently, safely, and profitably through strong partnerships, knowledgeable staff, and responsive support.
For more information about SS Equipment’s guidance and precision application offerings with SurePoint and Raven, or to schedule a technology consultation, please contact:
Precision Technology Contact
BJ Axtman
Phone: (509)331-6002
Email: bj.axtman@sseqinc.com
SS Equipment – Pasco Headquarters
708 N Oregon Ave
Pasco, WA 99301
Phone: (509)547-1795
Web: www.sseqinc.com